01
CC x VVOO
Mech Jogger
Concept & Design: VVOO & Cecilia Etterlin
FUSE – An Evolving Format
Spark Design Market
December 2025
FUSE appears in changing locations and temporary spaces, bringing together people, ideas and creative energy in ever-evolving settings.
02
FUSE Design Market
FUSE events take place in changing short-term locations, keeping the spirit of connection and creativity alive in ever-evolving settings.
FUSE Concept Space
A place for connection & creativity
June 2024 – July 2025
An interdisciplinary concept space in Zurich bringing together culture, fashion, design, art and gastronomy.
Co-founded and operated by Johanna Roth, Anna Hew and Cecilia Etterlin.
Over the course of one year, FUSE hosted creatives, artists, brands and emerging concepts, forming a vibrant creative community.
03
CC x VVOO
Tote Bag
Concept & Design: VVOO & Cecilia Etterlin
FUSE Merch
Reflecting the Spirit of FUSE
December 2024
Merchandise developed as an extension of the FUSE space.
Concept: Anna Hew, Johanna Roth & Cecilia Etterlin
Design: Anna Hew, Salvatore Maria Sebastiano & Kuba Andrzejewski
Fit: are0three
04
FUSE Concept Space
A place for connection & creativity
An interdisciplinary concept space in Zurich, bringing together culture, fashion, design, art and gastronomy. Co-founded and operated by Johanna Roth, Anna Hew, and Cecilia Etterlin. Over one year, FUSE hosted creatives, artists, brands, and emerging concepts, forming a vibrant creative community.
Jetset – Archive Event
A curated event celebrating the brand’s archive
November 2024
For the fashion brand Jetset, we curated an intimate event centred around archival pieces presented within a spatial setup, accompanied by a food installation.
05
CC x Parat Hoodie
Concept & Design: Silas Meyer & Cecilia Etterlin
Bespoke Jewelry Design
Unique pieces
September 2025
Bespoke jewellery designed in close collaboration with clients and produced together with Vana Diamonds.
06
FUSE Merch
Reflecting the spirit of FUSE
Merchandise for FUSE, designed as a reflection of the space’s spirit. Concept: Anna Hew, Johanna Roth & Cecilia Etterlin. Design: Anna Hew & Salvatore Maria Sebastiano, Kuba Andrzejewski. Fit: are0three
Maison Gassmann
Brand Campaign
August 2024
A brand campaign for Maison Gassmann developed around concept, storytelling and visual direction at Paradeplatz Zurich.
Concept & Direction: Cecilia Etterlin & Marty Trezzini
07
Bespoke Jewelry Design
Unique pieces for you and your loved ones
Design and realization of bespoke jewelry, developed in close collaboration with clients and produced in cooperation with Vaana Diamonds.
FEHH
Clean Beauty Brand
2020 – 2025
Co-founder & CEO of FEHH, a clean beauty brand with dermatologically tested and sustainably developed skincare.
Brand concept, creative direction and product development: Cecilia Etterlin.
08
CC x VVOO
Cashmere Triangle Scarf
Concept & Design: VVOO & Cecilia Etterlin
CC x VVOO
Cashmere Triangle Scarf
Concept & Design: VVOO & Cecilia Etterlin
09
Maison Gassmann
Marketing campaign
Development and execution of a comprehensive marketing campaign including concept, storytelling, visual strategy, and roll-out at Paradeplatz Zurich. Concept & Implementation: Cecilia Etterlin & Marty-Trezzini
Maison Gassmann
Brand campaign
August 2024
A brand campaign for Maison Gassmann developed around concept, storytelling and visual direction at Paradeplatz Zurich.
Concept & Direction: Cecilia Etterlin & Marty Trezzini
10
FEHH
Clean Beauty Brand
Co-founder & CEO of FEHH (2020–2025), a clean beauty brand with dermatologically tested, sustainable skincare. Brand development, concept & product lines: Cecilia Etterlin
FEHH
Clean Beauty Brand
2020 –2025
Co-founder & CEO of FEHH, a clean beauty brand with dermatologically tested and sustainably developed skincare.
Brand concept, creative direction and product development: Cecilia Etterlin.
