01
FUSE – An Evolving Format
Spark Design Market
December 2025
FUSE appears in changing locations and temporary spaces, bringing together people, ideas and creative energy in ever-evolving settings.
FUSE – An Evolving Format
Spark Design Market
December 2025
FUSE appears in changing locations and temporary spaces, bringing together people, ideas and creative energy in ever-evolving settings.
02
FUSE Concept Space
A place for connection & creativity
June 2024 – July 2025
An interdisciplinary concept space in Zurich bringing together culture, fashion, design, art and gastronomy.
Co-founded and operated by Johanna Roth, Anna Hew and Cecilia Etterlin.
Over the course of one year, FUSE hosted creatives, artists, brands and emerging concepts, forming a vibrant creative community.
FUSE Concept Space
A place for connection & creativity
June 2024 – July 2025
An interdisciplinary concept space in Zurich bringing together culture, fashion, design, art and gastronomy.
Co-founded and operated by Johanna Roth, Anna Hew and Cecilia Etterlin.
Over the course of one year, FUSE hosted creatives, artists, brands and emerging concepts, forming a vibrant creative community.
03
FUSE Merch
Reflecting the Spirit of FUSE
December 2024
Merchandise developed as an extension of the FUSE space.
Concept: Anna Hew, Johanna Roth & Cecilia Etterlin
Design: Anna Hew, Salvatore Maria Sebastiano & Kuba Andrzejewski
Fit: are0three
FUSE Merch
Reflecting the Spirit of FUSE
December 2024
Merchandise developed as an extension of the FUSE space.
Concept: Anna Hew, Johanna Roth & Cecilia Etterlin
Design: Anna Hew, Salvatore Maria Sebastiano & Kuba Andrzejewski
Fit: are0three
04
Jetset – Archive Event A curated event celebrating the brand’s archive November 2024
For the fashion brand Jetset, we curated an intimate event centred around archival pieces presented within a spatial setup, accompanied by a food installation
Jetset – Archive Event
A curated event celebrating the brand’s archive
November 2024
For the fashion brand Jetset, we curated an intimate event centred around archival pieces presented within a spatial setup, accompanied by a food installation.
05
Bespoke Jewelry Design Unique pieces September 2025
Bespoke jewellery designed in close collaboration with clients and produced together with Vana Diamonds.
Bespoke Jewelry Design
Unique pieces
September 2025
Bespoke jewellery designed in close collaboration with clients and produced together with Vana Diamonds.
06
Maison Gassmann Brand Campaign August 2024
A brand campaign for Maison Gassmann developed around concept, storytelling and visual direction at Paradeplatz Zurich.
Concept & Direction: Cecilia Etterlin & Marty Trezzini
Maison Gassmann
Brand Campaign
August 2024
A brand campaign for Maison Gassmann developed around concept, storytelling and visual direction at Paradeplatz Zurich.
Concept & Direction: Cecilia Etterlin & Marty Trezzini
07
FEHH Clean Beauty Brand 2020 – 2025
Co-founder & CEO of FEHH, a clean beauty brand with dermatologically tested and sustainably developed skincare.
Brand concept, creative direction and product development: Cecilia Etterlin.
FEHH
Clean Beauty Brand
2020 – 2025
Co-founder & CEO of FEHH, a clean beauty brand with dermatologically tested and sustainably developed skincare.
Brand concept, creative direction and product development: Cecilia Etterlin.
08
CC x VVOO
Cashmere Triangle Scarf
Concept & Design: VVOO & Cecilia Etterlin
CC x VVOO
Cashmere Triangle Scarf
Concept & Design: VVOO & Cecilia Etterlin
09
Maison Gassmann
Marketing campaign
Development and execution of a comprehensive marketing campaign including concept, storytelling, visual strategy, and roll-out at Paradeplatz Zurich. Concept & Implementation: Cecilia Etterlin & Marty-Trezzini
Maison Gassmann
Brand campaign
August 2024
A brand campaign for Maison Gassmann developed around concept, storytelling and visual direction at Paradeplatz Zurich.
Concept & Direction: Cecilia Etterlin & Marty Trezzini
10
FEHH
Clean Beauty Brand
Co-founder & CEO of FEHH (2020–2025), a clean beauty brand with dermatologically tested, sustainable skincare. Brand development, concept & product lines: Cecilia Etterlin
FEHH
Clean Beauty Brand
2020 –2025
Co-founder & CEO of FEHH, a clean beauty brand with dermatologically tested and sustainably developed skincare.
Brand concept, creative direction and product development: Cecilia Etterlin.
